Senior-led. Independent. On your side.
A plan is only the start. Making it happen is what counts.
Strategy, media and analysis working as one. Senior specialists stay involved from the business challenge through activation, sales and the next decision.
Senior expertise is the product.Technology gives us more time to think. Driving growth through media.
We turn signals into direction.
And direction into results.
Decisions you can stand behind
You should not have to hope your plan holds up.
When someone asks why you chose this approach, the link between your business goals, investment and next steps should already be clear.
WhyWhat needs to change in the business?
HowWhat progress should media and your organisation drive together?
NextWhat do we do when the signals point the way forward?
Past and present clients
NPS92
Trust, confirmed by our clients.
Our clients give DNA Media an NPS of 92.
Source: Excellence In Client Relations 2026, Avara Insights.One offering · three disciplines
From decision to results.
Strategy, media and intelligence should work together, with the same business goal guiding every step from the first question to the next investment.
01
Strategy · direction and planning
Direction.
We start with your business goals. Audience, message, channels and budget each get a clear role, backed by a plan you can stand behind.
02
Media · buying and execution
Activation.
We plan, negotiate, buy and optimise across channels, independently. When the plan calls for more, we make sure campaigns, content, website and sales pull in the same direction.
03
Intelligence · measurement and analysis
Learning.
We gather signals, spot patterns and assess impact. The outcome is a recommendation: what should you keep doing, change or stop?
Senior people do the work.
The people you meet at the start stay involved when the plan needs to be delivered and difficult decisions need to be made.
Truly independent.
Your audience and business goals guide our choices, rather than an agency's preferred format.
Technology that strengthens the team.
Data, automation and AI free up time for analysis, strategy and advice. People provide the judgement.
A short path to action.
When a signal calls for a decision, the path from question to recommendation should be short.
Media Intelligence
More data does not automatically mean better decisions.
The value lies in seeing what is changing, understanding why and knowing what to do next. Technology handles the repetitive work, giving people more time for the decisions that need judgement.
01 · Gather
Capture the signals.
Media data, monitoring and quality checks give us a reliable picture of what is happening.
02 · Understand
Find what matters.
Automation and AI help us spot patterns, anomalies and opportunities. Our specialists interpret what they mean for your business.
03 · Act
Choose the next move.
We turn analysis into recommendations on budget, channels, messaging and the next test, ready to put into practice.
Less time reporting. More senior time understanding what is happening, and making things happen.
When the plan needs something that does not exist yet
We create it.
An idea should make it easier to understand, choose or act. It needs to do more than look good.
Creative activation · Wolt
An idea that makes the brand impossible to miss.
The medium, location and creative expression became one experience that made people stop and look.
DNA Studio · bringing ideas to life
Creativity needs to deliver.
For Stockholm Open, the story needed a form that audiences, partners and channels could rally around. DNA Studio brought the idea to life. DNA Media gave it a clear role in the commercial plan.
- The task
- Creative work solves a defined business challenge.
- In practice
- Partners, channels and sales teams know how to put the material to work.
DNA Group
Focused day to day. Greater reach when the brief demands it.
DNA Media is a senior-led media agency. When delivering results also calls for creativity, production, technology or other specialist skills, we bring in the right expertise from DNA Group. You get one team taking responsibility for the whole.
DNA StudioDNA TechnologyDNA ExtendDNA Labs
The partner who connects it all
A plan you can stand behind. A team that makes it happen.
Build a shared understanding
We separate facts from assumptions and make the business goal clear to everyone.
Build a plan you can stand behind
Every priority has a reason, a desired outcome and a considered next step.
Turn responsibility into action
The right people know what to do, when to do it and how to keep the work moving.
Keep up the momentum
We track outcomes, bring decisions forward and keep the plan moving towards business results.